Sometimes it might just be a conversation starter. If a girl likes boy, she will try to say, "oh my sign and your sign are really compatible" even though there might not be any such report. Similarly it can also be used as a harmless excuse to stop seeing someone. It surely excites lovers when they read in astrology predictions that they are very compatible with their lover's zodiac. On the contrary if they read the opposite they will disregard it. So basically people in love just want to hear what they want to believe. In reality they are just being positive and they are noticing the occasions when they are reading things they want to read and they are disregarding things that say the opposite. So in essence they feel that their lover is made for them.
Love and stars are not just the stuff of poets and bards. The promises of lovers to get the moon and the comparison of pretty belles with star and moonlight has more to do with flowery language. The Goddess of Love is the Planet Venus. Pop culture says Men are from Mars and Women are from Venus. People are moody all the time and whether it is due to planetary arrangement or not, no one can say for sure, but lovers sure find excuses in astrology reports and horoscopes to explain the highs and lows in their relationships.
Love Astrology is seen as a helpful consultation on how to act and behave with your partner in order to entice them more. No it is not witchcraft and has nothing to do with bewitching your lover. More often than not the astrologer is just a smart reader of human emotions and personality and gives a totally casual advice that any smart non astrologer would give. It is common sense advice that you in your hyped up emotional and love stuck state fail to think on your own. But the fact that it is coming from someone who can read the stars and the future makes you put more value to that advice.
Ancient love astrology knowledge makes some broad assumptions that people of the Pisces zodiac are emotional people, those of Taurus zodiac are attracted to looks and outer beauty, that adventure lies at the heart of a Aries person, etc.
Once you fall in love you will realize that nothing else matters. Even if you have a PhD in a hard science you will not help yourself wanting to talk to an astrologer to help strengthen your love bond. Love is a person's most important need. Anything for love is what you will say.
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